China Chain Store Survey: 75.5% of Malls See Foot Traffic Growth in H1, 69.8% Sales Up
A July survey by the China Chain Store & Franchise Association covering 1,978 shopping malls from 53 enterprises found that 75.5% of firms reported foot traffic growth in the first half of the year, with 43.4% seeing a 5% to 10% increase and 17% a 10% to 15% rise. Only 13.2% experienced a decline. Sales grew for 69.8% of firms, while 22.6% saw a drop. Member consumption rose for 69.8% of firms and online sales increased for 43.4%. Looking ahead, 79.2% of firms are optimistic about foot traffic in the second half, and 67.9% are optimistic about sales.
The China Chain Store & Franchise Association conducted a survey in July covering 1,978 shopping malls operated by 53 enterprises nationwide. The survey showed that in the first half of this year, 75.5% of enterprises experienced foot traffic growth, with 43.4% reporting an increase of between 5% and 10%, and 17% reporting an increase of between 10% and 15%. Only 13.2% of enterprises saw a decline in foot traffic, and the declines were mostly marginal.
The survey also showed that 69.8% of enterprises achieved growth in total sales, while 22.6% reported a decline. Member consumption as a share of total sales increased for 69.8% of enterprises and decreased for 15.1%. Online sales as a share of total sales rose for 43.4% of enterprises and fell for only 7.5%.
The survey indicated that 79.2% of enterprises are optimistic about foot traffic in the second half of the year, and 67.9% are optimistic about sales volumes.
Why this event matters
The event has a measured impact on 1 industry. The strongest current signal is positive for Physical Retail, with intensity 65/100 and 80% confidence over a short term horizon.
Impact figures are analytical estimates that combine direction, intensity, confidence and event importance. They are not investment advice.