Survey: 75.5% of Companies See Footfall Growth, 69.8% Sales Rise in H1
A China Chain Store & Franchise Association survey of 1,978 shopping centers operated by 53 companies found that 75.5% of companies reported footfall growth in the first half, with 69.8% seeing total sales growth. Only 13.2% saw footfall decline. Member consumption share rose for 69.8% of companies, and online sales share increased for 43.4%. Looking ahead, 79.2% of companies are optimistic about second-half footfall and 67.9% about sales.
In July, the China Chain Store & Franchise Association conducted a survey of 1,978 shopping centers operated by 53 companies nationwide. The survey found that in the first half of this year, 75.5% of the companies reported growth in footfall, with 43.4% seeing growth of 5% to 10% and 17% seeing growth of 10% to 15%. Only 13.2% of companies reported a decline in footfall, mostly slight declines.
The survey also showed that 69.8% of companies saw growth in total sales in the first half, while 22.6% saw a decline. Additionally, 69.8% of companies reported an increase in the share of member consumption, with 15.1% seeing a decline. Online sales share increased for 43.4% of companies, while only 7.5% saw a decrease.
Looking ahead, 79.2% of companies are optimistic about footfall in the second half of the year, and 67.9% are optimistic about sales volume.
Why this event matters
The event has a measured impact on 1 industry. The strongest current signal is positive for Physical Retail, with intensity 65/100 and 80% confidence over a short term horizon.
Impact figures are analytical estimates that combine direction, intensity, confidence and event importance. They are not investment advice.