GTA 6 Pre-Orders Open Late June, Sensor Tower Sees 25 Million Units, $2 Billion Revenue
Sensor Tower estimates that GTA 6 pre-orders could reach 25 million units at launch, generating $2 billion in revenue, enough to cover development costs and most marketing expenses. Pre-orders open in late June, with the first trailer set for release on Netflix on August 28. The $100 edition includes exclusive vehicles, weapons, and mod shops. The game launches on November 19 for PS5 and Xbox Series X|S.
The estimate suggests this revenue would be sufficient to cover the game's development costs and the majority of its marketing expenses.
GTA 6's official marketing campaign has not yet begun, with the first trailer scheduled to be released via Netflix on August 28. The $100 version includes exclusive content not available in the standard edition, such as vehicles, weapons, and modification shops.
GTA 6 is set to launch on November 19 for PS5 and Xbox Series X|S platforms.
Why this event matters
The event has a measured impact on 1 industry. The strongest current signal is positive for Video Games, with intensity 60/100 and 70% confidence over a short term horizon.
Impact figures are analytical estimates that combine direction, intensity, confidence and event importance. They are not investment advice.