Home Building Materials Report Highlights Shift to Future Living Solutions

On August 8, 2026, the Fourth Home Building Materials High-Quality Development Conference was held in Foshan, Guangdong, where the "2026 Home Building Materials Brand High-Quality Development Research Report" was released. Based on a big-data system, the report maps the communication trends and public-opinion landscape of brand development in the industry, using 14 well-known brands as samples to summarize the differentiated directions of current brand upgrading. The report notes that the development roadmap of home building materials brands is shifting from "home product suppliers" to "future living solutions system service providers," with industry consumption focus turning toward stock renovation and partial remodeling, while digital transformation and new quality productive forces bring fresh opportunities.

The report categorizes brand upgrading into five positioning strategies. In digital-scenario-driven positioning, ARROW sanitary ware and ARROW tiles represent brands upgrading from product suppliers to smart-space solution service providers. In human-centered elder-care positioning, Dongpeng integrated bathroom and Bihu ultra-slip tile products have been included in the "2025 Elderly Products Promotion Catalog," catering to all-age family needs. In humanistic aesthetics positioning, Ouwenlai plain-color tiles, Rifeng bathroom, Tipo bathroom and Xinzhongyuan ceramics leverage design language and aesthetic systems to add brand value. In precision-manufacturing positioning, Yinuo rock slabs, Shunhui tiles rock slabs, Fuxuan whole-house doors and windows and General ceramic tiles build technical barriers through new-material research and development and smart production lines. In green-carbon value positioning, Dongpeng tiles and White Rabbit tiles, as national green factories, build sustainable development credentials around green manufacturing.

National policies including the "Urban Renewal 15th Five-Year Plan" set the direction for industry development, with consumption demand in the stock era shifting toward partial remodeling and quality improvement. The national "15th Five-Year Plan" elevates the construction of safe, comfortable, green and smart "good houses" to a national strategy, driving the home building materials sector from scale expansion toward high-quality development against the backdrop of the report's release.