Hong Kong Consumer Council Finds Supermarket Buy-One-Get-One Offers Fall Short of Half Price
The Consumer Council analysed online prices for 222 packaged food and household items at three major supermarket chains, including ParknShop, Wellcome and AEON, between September 2025 and July 2026 through its Price Watch information platform.
The council cited a buy-one-get-one offer on a 150-millilitre bottle of sesame oil. During the promotional period, the single-unit price was HKD 20 or HKD 22, higher than the HKD 10 to HKD 14 before the offer. Calculated on a per-unit basis under the offer, the discount compared with the pre-promotion price reached a maximum of about 29%.
Why this event matters
The event has a measured impact on 1 industry. The strongest current signal is negative for Physical Retail, with intensity 30/100 and 60% confidence over a short term horizon.
Impact figures are analytical estimates that combine direction, intensity, confidence and event importance. They are not investment advice.