Meituan Data Shows Summer Cross-City Travel Boosts Services Spending
On September 2, Meituan released data showing that cross-city travel during the summer holiday had a notable effect on services consumption. Families with children and young tourists were the primary groups traveling during the period, with family trips of four to five days being the most common. The ten most popular destinations for families were Chengdu, Beijing, Shanghai, Guangzhou, Chongqing, Kunming, Shenzhen, Xi'an, Hangzhou, and Zhengzhou.
Why this event matters
The event has a measured impact on 3 industrys. The strongest current signal is positive for Tourism, with intensity 60/100 and 80% confidence over a short term horizon.
Tourism
- Direction
- positive
- Intensity
- 60
- Confidence
- 80%
- Horizon
- Short term
Local Consumer Platforms
- Direction
- positive
- Intensity
- 50
- Confidence
- 70%
- Horizon
- Short term
Hotels
- Direction
- positive
- Intensity
- 50
- Confidence
- 70%
- Horizon
- Short term
Impact figures are analytical estimates that combine direction, intensity, confidence and event importance. They are not investment advice.