New China Life Insurance Tours Shibing County's Taizishen Industry, Planting Area Exceeds 100,000 Mu
In late July 2026, New China Life Insurance joined a media tour of the Taizishen (Pseudostellaria heterophylla) industry in Niudachang Town, Shibing County, Guizhou Province, where the planting area has surpassed 100,000 mu. The company, together with China Investment Corporation and China Jiantou, invested in a 300-mu GAP-standardized planting base, providing technical guidance and subsidies to farmers. They also facilitated e-commerce and bank loans to support local specialty industries.
In Niudachang Town, Shibing County, Qiandongnan Prefecture, Guizhou Province, the Taizishen planting area has exceeded 100,000 mu, covering multiple townships. Farmer Bai Hongfa noted that the Taizishen industry is transitioning from experience-based cultivation to standardized management. At his planting base, a sign reading "Huaren Jiangzhong Taizishen Standardized Planting Base" stands beside the fields.
In 2026, China Investment Corporation, China Jiantou, and New China Life Insurance jointly invested in the construction of a 300-mu standardized GAP Taizishen planting base in Ganzhuang, Wujiatang Village, Niudachang Town. Through technical guidance and subsidies, they encouraged farmers to adopt standardized cultivation. Bai Hongfa stated that without this funding, the pressure of standardization investment would have been much greater.
Focusing on Shibing's specialty industries such as Taizishen and sweet waxy corn, New China Life Insurance promoted linkages among enterprises, e-commerce platforms, bases, and farmers to expand market access for local products. Additionally, the company partnered with Agricultural Bank of China to provide agricultural loans to local operators, easing financing needs during industrial development.
Why this event matters
The event has a measured impact on 1 industry. The strongest current signal is positive for Crop Production, with intensity 50/100 and 80% confidence over a medium term horizon.
Impact figures are analytical estimates that combine direction, intensity, confidence and event importance. They are not investment advice.