PwC Report: Global Entertainment and Media Revenue Up 5.3% in 2025

The global entertainment and media industry maintained strong growth in 2025, with total worldwide revenue rising 5.3% to $3.5 trillion. Artificial intelligence has become a key engine driving the sector, transforming how entertainment and media products and services are created, distributed, and monetized.

In video games and esports, AI technology is deeply embedded throughout the game development process, while player demand for high-quality content continues to escalate. Refined creative output and industrialized production capabilities have become core competitive advantages for breaking through growth bottlenecks in the gaming industry.

China's entertainment and media sector is entering a new stage of high-quality development supported by technology-driven innovation, deeper content cultivation, and value restructuring. Industry growth momentum has shifted from user base expansion to improvements in technological efficiency, deeper user engagement, and the accumulation of content assets. AI technology and premium content have become the core drivers across all major segments.