RTX 50 Series Non-Reference Card Prices Surge; Premiums Reach 67% Domestically, 88% Overseas

RTX 50 series non-reference graphics cards have seen significant price increases recently, with premiums on several models reaching record levels since launch, the highest at 88%. The price adjustments span both domestic and international markets, covering mainstream to flagship models, and reflect the tight supply-demand balance in the current graphics card market. The figures are based on recent market tracking, with the extent of adjustment varying by region and retail channel.

The RTX 5060 Ti 16GB, originally positioned for the mainstream segment, is now listed at RMB 5,999 domestically, a 67% premium over its launch price. The increase brings the card close to the budget level of some complete systems, adding to consumers' build costs. Other models have also seen price movements, though to a lesser extent.

The RTX 5070 has advanced from its launch price of US$630 to US$800, a notable gain. RTX 5080 non-reference models at some major retailers have climbed from US$1,289 to US$1,699, an increase of roughly 31%. These price movements span different regions, reflecting the interlinked nature of the global graphics card market.

At the top end, the flagship RTX 5090 commands a notable premium in Europe, with some high-end non-reference models exceeding EUR 5,000, equivalent to approximately RMB 39,600. The scale of increases for high-end models is tied to model positioning, with adjustments ranging from 31% to 88%.