Securities Apps Hit 187 Million Monthly Active Users in July 2026, Top Brokers Lead Daily Active Growth

In July 2026, the A-share market overall showed a pattern of volatile pullbacks, with growth sectors experiencing notable corrections, yet the monthly active user base of securities apps hit a new high for the year. Data show that the number of active users of securities apps in July reached 187 million, up 0.69% month on month and 12.11% year on year. Since the second half of 2025, user sentiment for securities apps has clearly recovered, with all of the first seven months of 2026 posting positive year-on-year growth, as investors' demand for online trading and information queries continued to be released.

The daily active user growth of leading broker apps outpaced their monthly active user growth. CITIC Securities' Xin e Tou, Guotai Haitong Junhong, CSC Financial's Qingting Dianjin and China Merchants Securities saw daily active users rise 3.24%, 2.8%, 2.08% and 1.64% month on month, respectively, well above the industry's 0.69% monthly active user growth. This indicates that industry growth in July mainly came from higher activity frequency among existing users rather than expansion of the user base. Leading brokers have been using features such as position diagnosis, intelligent conditional orders, AI-powered investment advisory and panoramic asset analysis to help investors manage portfolio risk and make investment decisions, mitigating the negative impact of market adjustments on user retention.

Third-party financial information platforms performed steadily. Tonghuashun continued to lead the industry with 38.6773 million monthly active users, while East Money and Dazhihui saw monthly active users rise 1.55% and 1.44% respectively in July. Platforms with strong stock selection and technical analysis capabilities, such as Zhinanzhen and Tongdaxin, saw relatively prominent growth. On the daily active user front, Tonghuashun recorded 23.8554 million daily active users, and East Money had 13.7052 million, up 1.53% month on month, forming the first tier of third-party platforms. Dazhihui remained stable, but Tencent's Zixuan, Stock Lighthouse and Suishenxing saw daily active users decline month on month to varying degrees.

The top ranking of broker apps remained stable, with the overall ranking of the top 20 in July showing no significant change from June. Huatai Securities' Zhang Le Wealth Tong led with 12.931 million active users, followed by Guotai Haitong Junhong with 11.3218 million, with the two leading apps rising 0.75% and 0.76% month on month respectively. Most apps saw slight month-on-month increases or were flat. Changjiang Securities' Changjiang e-Hao and Industrial Securities' Youli Bao posted relatively strong gains of 6.07% and 5.55% respectively. Shenwan Hongyuan's Da Ying Jia, Guosen's Golden Sun and Huaxi Securities' Huacai Life saw slight month-on-month declines, but the fluctuations were minimal.

Brokers are accelerating the digital transformation of their apps, focusing on iterative upgrades of AI-powered intelligent tools, market trading, position services and new-share zones. Overall, the core value of securities apps is extending from simply providing a trading gateway to encompassing market information, investment decision-making and risk management services.