Tongcheng Travel: Early Bookings for Mid-Autumn and National Day Surge Over 20%
Data from Tongcheng Travel's platform showed that as of August 24, search interest for keywords including "Mid-Autumn Festival" and "National Day" climbed 116% month-on-month. Meanwhile, bookings for travel products made more than 30 days ahead of the Mid-Autumn and National Day holidays rose by more than 20% compared with the same period in 2025.
Why this event matters
The event has a measured impact on 4 industrys. The strongest current signal is positive for Tourism, with intensity 70/100 and 80% confidence over a short term horizon.
Education, Culture & Travel · 16.5
Tourism
- Direction
- positive
- Intensity
- 70
- Confidence
- 80%
- Horizon
- Short term
Air Transport
- Direction
- positive
- Intensity
- 60
- Confidence
- 75%
- Horizon
- Short term
Hotels
- Direction
- positive
- Intensity
- 60
- Confidence
- 75%
- Horizon
- Short term
Logistics & Express Delivery
- Direction
- positive
- Intensity
- 50
- Confidence
- 70%
- Horizon
- Short term
Impact figures are analytical estimates that combine direction, intensity, confidence and event importance. They are not investment advice.