Gold Rebound Spurs Bank Promotions; Bank of China Offers RMB 5 Per Gram Discount
International gold prices rebounded sharply from August 2026, prompting several commercial banks to step up marketing of gold accumulation products. Bank of China launched a campaign running from July 1 to December 31, 2026, offering three tiers of discounts that combine for a maximum RMB 5 per gram saving, while CITIC Baixin Bank introduced spread concessions. The rally reflects easing US-Iran tensions, a repair of previously pessimistic gold market pricing, and sustained net inflows into gold exchange-traded funds.
International gold prices rebounded rapidly from August 2026, lifting investor interest in gold. During this period, several commercial banks intensified promotion of their gold accumulation products, attracting investors through spread reductions, per-gram discounts and discount coupons. Bank of China launched a promotional campaign for its gold accumulation business, valid from July 1 to December 31, 2026, offering three tiers of discounts that combine for a maximum saving of RMB 5 per gram.
The recent gold price rise is linked to several objective factors. At the same time, easing US-Iran tensions have repaired the earlier pessimistic pricing in the gold market, and gold exchange-traded funds have recorded continuous net inflows, together supporting the upward move in prices.