Hong Kong Q2 2026 Ad Spending Up 5% to HK$8.77 billion, World Cup Boosts June by 9%
Hong Kong's advertising spending in the second quarter of 2026 rose 5% year-on-year to HK$8.77 billion, with June surging 9% driven by the World Cup. Social media ranked first in expenditure, followed by television, mobile, search engine marketing and outdoor advertising. Among the top 10 industries, banking, credit cards and investment services grew 19% year-on-year, while insurance jumped 56% to eighth place.
- Effective
- +18
- Intensity
- 40
- Confidence
- 70%
- Horizon
- Short term