Apple iPhone 18 Pro Preorders Open on Tmall as Burgundy Leads Color Demand
Apple opened preorders for the iPhone 18 Pro series on September 12, 2026, with sales starting at 8 pm that day on its official Tmall flagship store and more than 20 authorized stores in China. Burgundy ranked first among colors, ahead of traditional black and white, while the 256GB model drew more preorders than the 1TB version. The iPhone Duo foldable, due in October 2026, has surpassed 1 million waiting buyers two days after its page opened.
On September 12, 2026, following Apple's September 10 product launch event, the official Apple Store flagship store and more than 20 authorized stores in China simultaneously opened preorders, with the iPhone 18 Pro series going on sale at 8 pm that day.
Preorder and search data showed that burgundy ranked first among color options, surpassing traditional black and white, while the 256GB version attracted more preorders than the top-spec 1TB model.
The iPhone Duo foldable phone is scheduled to go on sale in October 2026. Its page showed that more than 1 million consumers were waiting to buy, just two days after the page opened.
Searches for "iPhone 18" more than doubled compared with the same period in 2025. Searches for iPhone 18 Pro Max phone cases rose for 26 consecutive days, up 1500% from the previous period.
Why this event matters
The event has a measured impact on 3 industrys. The strongest current signal is positive for Smartphones, with intensity 70/100 and 75% confidence over a short term horizon.
Smartphones
- Direction
- positive
- Intensity
- 70
- Confidence
- 75%
- Horizon
- Short term
Consumer Electronics
- Direction
- positive
- Intensity
- 50
- Confidence
- 70%
- Horizon
- Short term
Electronic Components
- Direction
- positive
- Intensity
- 40
- Confidence
- 60%
- Horizon
- Short term
Impact figures are analytical estimates that combine direction, intensity, confidence and event importance. They are not investment advice.