ChinaJoy 2026 opened in Shanghai on July 31, featuring Qualcomm's Snapdragon pavilion with over 300 devices and 200 interactive projects. Despite the absence of major PC hardware makers, the event drew strong participation. According to the 2026 China Game Industry Report, domestic game users reached 684 million, up 0.82% year-on-year, and H1 industry revenue hit RMB188.45 billion, up 12.17%. PC game revenue grew 27.92%, outpacing mobile gaming's 7.9%.
In Q2 2026, global smartphone industry revenue rose 7% year-on-year to a record $109 billion, while shipments fell 11% to their lowest second-quarter level since 2013. Average selling prices jumped 17% to $400, driven by premium-market shifts and rising storage costs. Apple led with a 49% revenue share, followed by Samsung at 16%. Xiaomi, OPPO, and vivo saw revenue declines amid price hikes.
Qualcomm reported fiscal third-quarter 2026 revenue of $9.95 billion, down 4% year over year, with gross margin at 53.1%. Net profit was $2.0 billion, while core operating profit fell 41% to $1.63 billion. QCT chip sales, over 80% of revenue, saw handset revenue drop 19.6% to $5.09 billion, hurt by an 11% decline in non-Apple shipments and weaker high-end mix. Automotive revenue rose 61% to $1.59 billion, and IoT grew 9% to $1.83 billion. Global handset shipments fell 6%, with Apple up nearly 20% and Android down 11%.
Samsung will launch the Galaxy S27 series in early 2027, adding a Pro model for the first time. The Galaxy S27 Pro will feature a 200-megapixel main camera, a 50-megapixel ultrawide camera, and a 12-megapixel 3x telephoto lens, positioning it between the standard S27 and the S27 Ultra. The S27 Ultra will drop the 10-megapixel 3x telephoto for a 50-megapixel 5x telephoto in a triple-camera setup. The lineup includes four models: S27, S27+, S27 Pro, and S27 Ultra.