Avatr Launches 07L SUV, Targets 10,000 Monthly Sales, Calls Huawei Tie-Up Non-Essential

On August 8, Avatr held a media briefing in Hangzhou and unveiled its third new model of 2026, the Avatr 07L, a mid-large pure-electric five-seat SUV. At the briefing, Vice President Yong Jun said he does not regard the cooperation model with Huawei as a "necessary item" because Avatr possesses its own differentiated capabilities.

The company has previously emphasized on multiple occasions that its cooperation with Huawei is the longest in duration, broadest in scope, and deepest in engagement. However, as more brands enter into deep cooperation with Huawei, Avatr has begun pursuing a differentiated brand narrative.

Yong Jun said Avatr uses Huawei Qiankun intelligent driving technology to keep its perception capabilities in the first tier, a decision underpinned by Avatr's position as the second-largest shareholder of Yinwang. He also stressed that the deep cooperation with Huawei is based on technological leadership, and the current optimal solution does not represent a long-term binding commitment. All partner selections are made according to Avatr's own needs, with the company seeking to independently choose the most advanced technology partners.

For the Avatr 07L, Huawei teams participated in collaborative work spanning exterior design, interior, and color selection. Yet Yong Jun, in his capacity as a representative of Yinwang's second-largest shareholder, said he does not consider this cooperation model a "necessary item," and expressed hope that Huawei will act as a public platform offering public services, on which Avatr can build its differentiation.

Since 2026, the auto market has been under overall pressure, with Avatr's sales hovering below 10,000 units. Company President Chen Zhuo said at the briefing that he is confident the Avatr 07L will help the brand return to a monthly sales scale of 10,000 units.