BYD's Japan-Specific Electric K-Car RACCO Debuts, Orders Exceed 1,000 in First Week
BYD has launched RACCO, an all-electric K-Car developed exclusively for the Japanese market, with cumulative orders surpassing 1,000 units within the first week of release. The vehicle starts at 2.145 million yen, approximately RMB 88,700, and features a power-adjustable driver's seat, telescopic steering wheel, laser-welded roof and side panels, dual power sliding doors, and a kick-sensor auto-open function. Test drivers praised the solid chassis, challenging conventional expectations for the segment.
BYD's RACCO, an all-electric K-Car developed exclusively for the Japanese market, has gone on sale locally, with cumulative orders exceeding 1,000 units within the first week of launch. The model has drawn significant market attention since its release, and configuration and pricing details have now been disclosed.
Standard equipment includes a power-adjustable driver's seat, telescopic steering wheel, laser-welded roof and side panels, dual power sliding doors across the range, and a projection-based kick sensor for automatic door opening. The paint finish stands out among comparable models, and the exterior detailing reflects careful localization for the Japanese market.
The starting price is 2.145 million yen, approximately RMB 88,700. The pricing position is clearly defined, and the initial order performance reflects the market's early acceptance of the model.
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