Candy Crush Saga 2025 Revenue $876.5 Million, 81.5 Million Monthly Users, 190 Million Downloads

Candy Crush Saga, developed by Swedish game studio King and launched in 2012, quickly rose to the top of app store charts after its release on Android and iOS, and remains one of the most successful evergreen franchises in mobile gaming history. Nearly 14 years after its debut, the game still boasts millions of active users and continues to generate billions of dollars in revenue. In fiscal year 2025, Candy Crush Saga reported revenue of $876.5 million, the vast majority of which came from in-app purchases. This figure marks a decline from its peak period, when annual revenue exceeded $1 billion for six consecutive years. The game employs a free-to-play model with premium add-ons: players can enjoy the game for free, but those seeking to progress more easily through its more than 23,000 levels can pay for extra lives, boosters, and special passes.

King has not disclosed detailed profit and revenue breakdowns in recent years, but the company previously reported total revenue exceeding $20 billion in 2023. That same year, it claimed that all Candy Crush series titles—including the original, Candy Crush Soda Saga, Candy Crush Jelly Saga, and Candy Crush Friends Saga—had accumulated 5 billion total downloads. Estimates indicate that in 2025, the original game had approximately 81.5 million monthly active users and was downloaded more than 190 million times across Android and iOS. In its 2014 IPO filing, King stated that the game reached 93 million global daily active users in December 2013. If the 2025 estimates are accurate, this suggests the game's user base has not experienced a major decline over the past 12 years.

Candy Crush Saga features a distinctive turn-based gameplay that allows players to set the game down at any time and resume from where they left off without penalty. Paula Ingvar, the game's general manager, said the experience provides players with a sense of 'satisfaction of progressing through small victories' within 10 to 20 minute play sessions, rather than forcing them to complete the game in one sitting.