Dentsu Creates Over 700 AI Virtual Consumers to Replace Human Interviews
Dentsu has created more than 700 AI-powered virtual consumer personas based on extensive survey data, allowing companies to gather feedback on new product ideas without traditional human interviews. The approach delivers diverse opinions faster than conventional methods. One example is Masao Suzuki, a 68-year-old persona who prefers watching football on television or online rather than attending matches in person, and who has specific drink preferences while watching. Other detailed profiles include a man in his sixties who enjoys visiting art museums.
Based on extensive survey data, Dentsu has used artificial intelligence to create virtual consumers called "AI personas." Companies have begun asking these virtual consumers for their views on new product ideas, replacing traditional human interviews. Compared with human interviews, this method can obtain diverse opinions more quickly. Dentsu has created more than 700 detailed personas, including profiles such as "a man in his 60s who enjoys visiting art museums."
One specific example is Masao Suzuki, 68. When watching football matches, he prefers watching on television or online rather than attending in person. He also has particular preferences regarding drinks while watching the matches.
Why this event matters
The event has a measured impact on 2 industrys. The strongest current signal is positive for Artificial Intelligence, with intensity 50/100 and 70% confidence over a short term horizon.
Artificial Intelligence
- Direction
- positive
- Intensity
- 50
- Confidence
- 70%
- Horizon
- Short term
Professional Services
- Direction
- positive
- Intensity
- 40
- Confidence
- 60%
- Horizon
- Short term
Impact figures are analytical estimates that combine direction, intensity, confidence and event importance. They are not investment advice.