DiDi's Brazil Platform 99 Signs Rental Deal with Movida to Promote EV Adoption
DiDi's Brazilian platform 99 has signed a cooperation agreement with car rental firm Movida to offer ride-hailing drivers preferential vehicle rental plans, including new energy vehicles. The partnership aims to lower barriers for EV adoption in ride-hailing operations and explore new models for Chinese NEV industry chain expansion overseas. Movida, part of Brazil's Simpar group, will provide rental services to 99's more than one million registered drivers. 99 has over 35,000 pure electric vehicles in operation, serving more than 27 million passengers, and plans to register over 300,000 NEVs in Brazil within five years.
On August 4, local time, 99, DiDi's one-stop local life services platform in Brazil, signed a cooperation agreement with Brazilian car rental company Movida. The partnership aims to lower the threshold for new energy vehicles to enter ride-hailing operations and explore a new model for the coordinated overseas expansion of China's new energy vehicle industry chain.
Under the agreement, ride-hailing drivers on the 99 platform can apply for vehicle rental services offered by Movida, leasing vehicles suited to ride-hailing operations at preferential prices. Leveraging its experience in new energy vehicle operations and driver services, 99 will help Movida increase the coverage of its vehicle rental services among platform drivers and encourage more drivers to choose new energy vehicles based on their operational needs.
Movida is a subsidiary of Simpar, a leading Brazilian holding group in transportation, logistics and automotive services, with operations spanning car rental and fleet management. 99 provides mobility, food delivery and digital banking services in Brazil, with a total user base exceeding 60 million and more than one million registered drivers. In recent years, Chinese new energy vehicle makers have accelerated their entry into the Brazilian market, expanding their application scenarios through local rental companies, mobility platforms and other channels.
In 2022, 99 took the lead in establishing the Brazil Sustainable Mobility Alliance, attracting more than 30 companies across automotive manufacturing, car rental, energy and finance, and driving related direct investment of more than 410 million reais (approximately RMB 540 million). To date, more than 35,000 pure electric vehicles have been registered for operation on the 99 platform, serving over 27 million passenger trips in total. Over the next five years, 99 plans to promote the registration and operation of more than 300,000 new energy vehicles in Brazil.
DiDi's green mobility initiatives also extend to Mexico. In 2024, DiDi announced plans to deploy 100,000 electric vehicles in operation in Mexico by 2030, with partners including Chinese automakers GAC, JAC, Changan and BYD. In 2025, DiDi began introducing a pure electric premium ride category in Mexico, with the first batch of vehicles supplied by GAC Aion and JAC Group. Recently, DiDi also installed its first batch of charging piles in Mexico, working with partners to build a new energy vehicle ecosystem. DiDi's international business currently covers 14 countries and regions across Latin America, Asia-Pacific and Africa, serving more than 100 million users.
Why this event matters
The event has a measured impact on 2 industrys. The strongest current signal is positive for New Energy Vehicles, with intensity 70/100 and 70% confidence over a medium term horizon.
New Energy Vehicles
- Direction
- positive
- Intensity
- 70
- Confidence
- 70%
- Horizon
- Medium term
Automotive Services
- Direction
- positive
- Intensity
- 50
- Confidence
- 60%
- Horizon
- Medium term
Impact figures are analytical estimates that combine direction, intensity, confidence and event importance. They are not investment advice.