Ford Expands Aftermarket Parts in Michigan, Targets $53 Billion Market, Launches Limited Bronco Desert Rising

Ford announced the expansion of its parts and accessories business in Brooklyn, Michigan, to boost profit and tap into the $52.9 billion U. S. aftermarket industry. Matt Simpson, Ford's executive director of customization, said the company plans to increase aftermarket products, including exterior trim, vehicle wraps, performance parts, and limited-edition models.

Ford Custom Garage launched the Bronco Desert Rising package, inspired by sunrise, on March 17. The model is limited to 1,000 units, priced at $57,350, with the package costing $13,695. Other complete packages range from a few thousand dollars to $16,000-$18,000 for a Mustang performance package, and nearly $27,000 for a special performance version of the F-150.

Ford reported that 46% of new car buyers in the U. customize their vehicles in some way, with Bronco buyers leading the trend. The company aims to achieve 8% annual revenue growth by the end of the decade through software and physical services, including its customization business. In 2025, U. consumers spent $52.9 billion on vehicle accessories and modifications. Ford executives did not disclose specific growth targets for the customization division but said they aim to increase the number of buyers choosing packages and their spending.