Haitian Flavouring Unveils Industry-First 'Six Freshness' Oyster Sauce Standard and Documentary

On August 7, 2026, the 'Fresh Start, New Life' China Good Oyster Sauce Strategy Launch and the premiere of 'The Legendary Freshness of Oyster Sauce' were held at the Ocean University of China. At the event, the China Oyster Industry Leading Fresh Ecological Alliance, initiated by Haitian Flavouring and Food, officially released the industry's first oyster sauce quality standard, the 'Six Freshness' standard. The standard spans six dimensions: source freshness locking, whole-oyster fresh brewing, process freshness protection, pure quality control, scientific freshness presentation, and packaging freshness retention, establishing a full-chain freshness-locking system from ocean to table.

The alliance was jointly initiated in September 2025 by dozens of upstream and downstream units, covering key segments of the entire oyster industry chain. Since its establishment, the alliance has deployed tens of thousands of acres of high-standard farming pastures across multiple prime sea areas. Through natural farming combined with scientific management, it ensures oysters are plump and fresh, and, leveraging differences in climate and water temperature across production regions, achieves year-round orderly supply and continuous fresh harvesting.

Upstream, Haitian Flavouring adheres to order-based farming, laying out high-standard natural pastures to promote ecological and standardized oyster farming. Midstream, it employs a 100% whole-oyster brewing process combined with low-temperature technology to lock in freshness. Its formula remains simple, with unnecessary additives removed. Quality control applies quantitative indicators stricter than national standards. In packaging, the company collaborates with supply chain suppliers on freshness-preserving solutions, including the launched 'squeeze bottle' and ongoing innovative packaging development.

On the same day, the world's first oyster sauce themed documentary, 'The Legendary Freshness of Oyster Sauce', produced by Haitian Flavouring and Chen Xiaoqing's team, premiered. The film centers on the theme of freshness, tracing the origins of oyster sauce within Chinese food culture. Previously, Haitian Flavouring supported the production of the soy sauce documentary 'What is Soy Sauce' in 2024, launched the 'China Taste Partner' plan in 2025, and recently sponsored the second season of 'One Meal Becomes Legend'. Haitian oyster sauce has ranked first globally in sales for multiple consecutive years.