Hisense Visual Qingdao Plant Named World's First TV Industry Lighthouse Factory

Hisense Visual Technology Co. , Ltd.' s factory in Qingdao has achieved highly efficient intelligent production through the deep integration of 5G and artificial intelligence. At this facility, an 85-inch ultra-large-screen television can roll off the line in 20 seconds. The digital twin system in the dispatch command center operates in sync with the physical production line, providing real-time equipment status. The factory was named the world's first 'lighthouse factory' in the television industry in early 2026.

Hisense Visual embeds user demands into every step of its intelligent manufacturing process, establishing a closed loop from demand insight to R&D, production, and delivery. Leveraging big data and the Xinghai large model, the company automatically classifies and analyzes user voice data to precisely identify pain points. By analyzing 100,000 user feedback entries for a certain TV model, it uncovered demand for smoother dynamic images and stable color reproduction, leading to the application of a new three-dimensional color control technology in the next-generation product.

In the process design phase, Hisense Visual deploys its self-developed AI digital process design model. Using a knowledge base of over 100,000 process entries and the Xinghai large model, it can automatically generate a process plan covering assembly inspection, operation requirements, and material allocation in five minutes, improving efficiency by 75%. The plant also introduced an intelligent agent platform based on large language models, covering assisted coding, system integration, defect analysis, and use-case design. Combined with an automated testing facility, the platform shortened software development cycles by 31% and boosted R&D efficiency by 27%.

To meet personalized and diversified order demands, the Qingdao plant employs an instant flexible manufacturing model, achieving a four-minute line changeover across the entire production line. More than 200 TV models can be switched freely on the same line. The production line uses a modular matrix structure, where all functional modules can be freely combined and split, and workstation layouts can be adjusted at any time to support simultaneous production of different sizes and styles of TVs. A self-developed industrial control system synchronizes equipment parameters in milliseconds, ensuring smooth and error-free changeovers.

The plant's dispatch center operates the 'Zhi Shu Yun Nao' (Intelligent Data Cloud Brain) platform, which aggregates real-time production data to achieve precise mapping between the physical factory and virtual scenarios. For quality control, an AI-based inspection platform uses a deep learning model trained on over 260,000 samples. Through a 'snap-and-inspect' synchronous technique, detection accuracy reaches 99.7%, and efficiency improves by 70.7%. The logistics area employs more than 100 5G-connected automated guided vehicles for efficient picking and precise delivery, while equipment maintenance uses 5G-enabled augmented reality glasses for remote expert guidance.

Leveraging its industrial internet capabilities, the Qingdao factory has built over 20 5G-empowered intelligent industrial scenarios. Production efficiency has increased by 21%, operating costs have fallen by 10.1%, and carbon emissions have been reduced by 12%. The plant's 'mother factory' model radiates to production bases nationwide and extends to overseas markets, while also driving hundreds of upstream and downstream enterprises to undergo digital and intelligent upgrades.