HSBC Investigates Card Fraud Claims During iPhone 18 Pro Pre-Orders
On the evening of September 12, 2026, iPhone 18 Pro pre-orders opened, after which social media users reported unauthorized Apple Store charges on their credit cards. The affected customers held cards from different banks. HSBC said it is investigating and will initiate chargeback procedures under card-scheme rules where applicable, adding that 3-D Secure offers extra protection but its use is decided by merchants.
On the evening of September 12, 2026, pre-orders for the iPhone 18 Pro began. On social media, users said their credit cards had been fraudulently used, receiving bank text alerts for credit card transactions showing charges at the Apple Store that they had not authorized. The users involved held cards from different banks.
An HSBC spokesperson said the bank had noted online discussion indicating that customers of various banks suspected their credit cards had been misused to order mobile phones. HSBC will investigate on behalf of its customers and, where applicable, initiate chargeback procedures in accordance with credit card organization rules. 3-D Secure can provide additional protection, but whether it applies is decided by the merchant. If HSBC customers have used their credit cards reasonably and prudently and reported the matter promptly, the bank will assist them in completing the refund process.
Why this event matters
The event has a measured impact on 4 industrys. The strongest current signal is mixed for Smartphones, with intensity 25/100 and 40% confidence over a short term horizon.
Smartphones
- Direction
- mixed
- Intensity
- 25
- Confidence
- 40%
- Horizon
- Short term
Commercial Banks
- Direction
- negative
- Intensity
- 20
- Confidence
- 50%
- Horizon
- Short term
State-owned Banks
- Direction
- negative
- Intensity
- 15
- Confidence
- 45%
- Horizon
- Short term
Regional Banks
- Direction
- negative
- Intensity
- 15
- Confidence
- 45%
- Horizon
- Short term
Impact figures are analytical estimates that combine direction, intensity, confidence and event importance. They are not investment advice.