Huashan Lun Jian Xifeng Wine Brand Culture Conference Held in Xi'an
The 2026 Huashan Lun Jian Xifeng Wine Brand Culture Conference was held in Xi'an on September 6, 2026, under the guidance of the Shaanxi Federation of Industry and Commerce and the Shaanxi Charity Association. Xifeng Wine donated gift packages worth RMB 4 million to the Shaanxi Charity Association and RMB 1 million in supplies to 13 schools and universities. The Huashan Lun Jian Integrity Alliance was unveiled and a declaration released.
On September 6, 2026, the 2026 Huashan Lun Jian Xifeng Wine Brand Culture Conference, themed "Huashan Lun Jian: A China of Integrity," was held in Xi'an. The event was guided by the Shaanxi Federation of Industry and Commerce and the Shaanxi Charity Association, and hosted by Shaanxi Xifeng Wine Co. , Ltd. and Huashan Lun Jian Brand Management Co. During the event, cultural scholars Xiao Yunru and Bao Pengshan, and Qin Shuyao, president of the China Alcoholic Drinks Circulation Association, delivered keynote speeches.
The event launched the "Huashan Lun Jian Love Fills the World" public welfare project. Xifeng Wine donated gift packages with a total value of RMB 4 million to the Shaanxi Charity Association, and donated RMB 1 million in supplies to 13 universities, secondary and primary schools. At the event, the "Huashan Lun Jian Integrity Alliance" was unveiled. The conference also released the "Huashan Lun Jian: A China of Integrity Declaration."
Why this event matters
The event has a measured impact on 1 industry. The strongest current signal is positive for Alcoholic Beverages, with intensity 20/100 and 60% confidence over a short term horizon.
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