iPhone 17 Series Takes Top Three in Q2 2026 Global Sales; Apple and Samsung Split Top Ten

In the second quarter of 2026, Apple's iPhone 17 series claimed the top three spots on the global best-selling smartphone list. The iPhone 17 led with a 6% share of total global smartphone shipments, followed by the iPhone 17 Pro Max and iPhone 17 Pro in second and third place. Among the top ten models, Apple and Samsung each held five positions, with their combined shipments accounting for 26% of total global smartphone shipments, up 2 percentage points from the same period in 2025.

Due to factors such as the global memory shortage, overall global smartphone shipments fell 11% year on year in Q2 2026. Apple's shipments grew 5% year on year in the quarter, with iPhone sales increasing in India, Japan, the Middle East and Africa, and nearly doubling in South Korea. The standard iPhone 17 features a 120Hz ProMotion adaptive high-refresh-rate display for the first time, with base storage upgraded from 128GB to 256GB, while the starting price remains at RMB 5,999.

Samsung's Galaxy S26 Ultra ranked fourth on the best-seller list, the highest-selling Android model, accounting for more than half of total Galaxy S26 series sales. The device features an industry-first privacy screen and enhanced artificial intelligence capabilities. Samsung's Galaxy A series entry-level and mid-range models also made the top ten, with all devices in the series offering six years or more of software update support.