iPhone 18 Pro Series Preorders Open September 12, 2026, Starting at RMB 9,999
Apple's iPhone 18 Pro series will open preorders at 8 p. m. on September 12, 2026, starting at RMB 9,999, RMB 1,000 more than the iPhone 17 Pro. JD. com reservations exceed 3.5 million combined, with more than 2.13 million for the iPhone 18 Pro and over 1.5 million for the Pro Max. Both models use the A20 Pro chip, start at 256GB, and add a 48-megapixel main camera with a four-stop variable aperture.
The iPhone 18 Pro series will open preorders at 8 p. m. on September 12, 2026, with a starting price of RMB 9,999. That is RMB 1,000 higher than the starting price of the previous-generation iPhone 17 Pro. On JD. com, reservations for the iPhone 18 Pro have surpassed 2.13 million, while those for the iPhone 18 Pro Max have exceeded 1.5 million, bringing combined reservations for the two models above 3.5 million.
On performance, both the iPhone 18 Pro and iPhone 18 Pro Max carry the A20 Pro, with storage starting at 256GB. The two models differ in screen size: the iPhone 18 Pro has a 6.3-inch display, while the iPhone 18 Pro Max has a 6.9-inch display. Both support a 120Hz ProMotion adaptive refresh rate. For battery life, the iPhone 18 Pro offers up to 34 hours of video playback, and the iPhone 18 Pro Max up to 43 hours. The Pro Max also has a larger battery capacity.
For imaging, the entire iPhone 18 Pro series comes standard with a 48-megapixel main camera and supports a variable aperture with four settings: f/1.48, f/1.8, f/2.8 and f/4.0. The design changes the light intake diameter through a mechanical structure. In low-light conditions, opening the aperture wider can increase light intake and suppress noise. In addition, the upgraded Dynamic Island can display up to three Live Activities at the same time and continues to support Face ID for securely unlocking iPhone 18 Pro models, verifying payments and signing in to apps.
Why this event matters
The event has a measured impact on 3 industrys. The strongest current signal is positive for Smartphones, with intensity 60/100 and 70% confidence over a short term horizon.
Smartphones
- Direction
- positive
- Intensity
- 60
- Confidence
- 70%
- Horizon
- Short term
Electronic Components
- Direction
- positive
- Intensity
- 55
- Confidence
- 65%
- Horizon
- Short term
Semiconductor Value Chain
- Direction
- positive
- Intensity
- 50
- Confidence
- 60%
- Horizon
- Short term
Impact figures are analytical estimates that combine direction, intensity, confidence and event importance. They are not investment advice.