Logitech Faces US Class Action Over Tariff-Linked Price Hikes and Refund Demand

On August 18, 2026, a US law firm filed a class action on behalf of consumers in the San Jose division of the US District Court for the Northern District of California, naming Logitech as defendant. The suit alleges that in 2025, Logitech raised prices on US products by up to 25%, with an average increase of about 14%, citing tariff hikes. For example, the flagship office mouse MX Master 3S rose from US$99.99 to US$119.99, and the entry-level K400 Plus wireless touch keyboard from US$27.99 to US$34.99. After the US Supreme Court ruled the subsequent tariff policy unlawful and the US government refunded the tariff payments, Logitech did not pass the refunds on to consumers. Logitech's chief financial officer, Matteo Anversa, disclosed on an earnings call that the price increases delivered a gross margin improvement of about 150 basis points, while the tariff cost impact was only 70 basis points. The lawsuit seeks to require Logitech to return the excess amounts paid by consumers.

Logitech previously sparked controversy in China over inappropriate advertising copy. To promote a new mouse, Logitech released a short video ad that compared ordinary Chinese consumers to pets, implying that consumers would scramble for products after a price cut. The content drew widespread attention, and the topic trended on social media. Logitech subsequently issued an official apology, acknowledging that the copy hurt Chinese consumers' feelings, committed to taking management responsibility, and imposed an internal penalty of RMB 200,000 on the involved operations team.