Luzhou Laojiao Chairman Liu Miao Affirms National Rollout Strategy for Low-Alcohol Guojiao 1573
At an investor reception and first-half 2026 results briefing for the Sichuan region on September 11, Luzhou Laojiao Chairman Liu Miao said the national rollout of low-alcohol Guojiao 1573 is a long-term marketing strategy. The company will focus on base markets and first-tier highland cities, deepening base markets to extend into surrounding areas and using highland cities as benchmarks to build a low-alcohol distributor system.
On September 11, at the 2026 Sichuan region investor online collective reception and the first-half report results briefing, Luzhou Laojiao Chairman Liu Miao said that the national rollout of low-alcohol Guojiao 1573 is a marketing strategy the company will maintain over the long term.
The company centers on base markets and first-tier highland cities, extending into surrounding markets through intensive cultivation of base markets, and relies on the benchmark effect of highland city markets to form a low-alcohol promotion distributor system.
Why this event matters
The event has a measured impact on 1 industry. The strongest current signal is positive for Alcoholic Beverages, with intensity 40/100 and 70% confidence over a medium term horizon.
Impact figures are analytical estimates that combine direction, intensity, confidence and event importance. They are not investment advice.