Moutai Raises Feitian Retail Price to 1,753 Yuan at 42 Self-Operated Stores
Moutai has again raised the retail price of its Feitian baijiu at 42 official self-operated stores nationwide, lifting the per-bottle price from 1,719 yuan to 1,753 yuan. The move follows a similar increase in late July. A Shanghai store employee said the price notice arrived within one day without prior warning, and whether further adjustments will occur remains unclear. Dealers in Shanghai reported that despite the higher retail price, store profit margins remain thin.
Moutai has again adjusted the price of its Feitian baijiu at 42 official self-operated stores nationwide, raising the per-bottle retail price from 1,719 yuan to 1,753 yuan. The increase marks the second short-term price adjustment in recent months, following a similar move in late July.
A staff member at a Shanghai self-operated store said the price-change notice reached the outlet within a single day, with no prior indication, and it remains unclear whether further adjustments will follow.
Some dealers in Shanghai noted that despite the higher retail price, profit margins at stores remain at low levels.
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