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Nubia NaviX Ultra Launches With Doubao Assistant, Priced From RMB 5,499

Published: Updated: By 24TopNews Editorial Desk

Nubia's NaviX Ultra went on sale on September 16, 2026, carrying the consumer version of the Doubao phone assistant and priced from RMB 5,499 after national subsidies. Nubia calls it the world's first AI agent phone. At the launch, Nubia demonstrated the device completing multi-step tasks in Feishu and booking a ride based on stored user preferences, while noting that only a small number of third-party apps currently accept large-model API calls.

On September 16, 2026, the Nubia NaviX Ultra officially went on sale. The model carries the consumer version of the Doubao phone assistant and has been called the "second-generation Doubao phone." Unlike the first generation, this Doubao phone is being sold to the general public, with a starting price of RMB 5,499 after national subsidies.

Nubia says the NaviX Ultra can recognize voice commands to complete complex tasks, understand visual information, and remember users' preferences and habits. At the launch event, Nubia demonstrated the second-generation Doubao phone carrying out a series of operations in Feishu in sequence, including summarizing group messages, checking to-do items, and forwarding documents, as well as booking a ride to the user's office based on past memory. The event also showed that only a small number of third-party apps currently accept large-model API calls.

24TOPNEWS IMPACT INTELLIGENCE

Why this event matters

The event has a measured impact on 3 industrys. The strongest current signal is positive for Smartphones, with intensity 50/100 and 70% confidence over a short term horizon.

Consumer & Retail · 12.3

Smartphones

Direction
positive
Intensity
50
Confidence
70%
Horizon
Short term
Effective impact +19
Technology · 10.4

Artificial Intelligence

Direction
positive
Intensity
45
Confidence
65%
Horizon
Medium term
Effective impact +16
Technology · 10.6

General Software & IT Services

Direction
mixed
Intensity
30
Confidence
55%
Horizon
Medium term
Effective impact 0

Impact figures are analytical estimates that combine direction, intensity, confidence and event importance. They are not investment advice.