Rakuten Group Develops AI Store Manager for Rakuten Market, Plans Trial Version This Year, Unveils 'Super
Rakuten Group announced on 5 August at a corporate event in Yokohama that it is developing an AI store manager for its e-commerce platform Rakuten Market, providing round-the-clock customer service. The AI will learn store-specific operational data to handle user enquiries and product recommendations. A trial version is targeted for introduction within this year. The system can also create an avatar based on the store owner's personality to assist with product consultations, comparisons and order processing. Separately, the company unveiled a 'super agent' concept to unify AI support across more than 70 services, including online shopping, travel booking and finance, underscoring its commitment to widespread AI adoption.
Rakuten Group announced on 5 August at a corporate event for business clients in Yokohama that it is developing an artificial intelligence (AI) store manager that will provide 24-hour reception services on its e-commerce website Rakuten Market. The AI store manager will learn from specialised data related to shop operations and will support shopping by responding to user enquiries and proposing products. The company aims to introduce a trial version within this year. It will also read information such as the store owner's personality to create an avatar, which will handle product consultations, comparisons of similar items, and order procedure support.
The company also unveiled a 'super agent' concept that uses AI to support more than 70 services, including online shopping, travel booking and finance, in an integrated manner. This announcement indicated Rakuten Group's policy of applying AI technology broadly across its various services.
Why this event matters
The event has a measured impact on 2 industrys. The strongest current signal is positive for Artificial Intelligence, with intensity 60/100 and 70% confidence over a short term horizon.
Artificial Intelligence
- Direction
- positive
- Intensity
- 60
- Confidence
- 70%
- Horizon
- Short term
Domestic E-commerce
- Direction
- positive
- Intensity
- 50
- Confidence
- 65%
- Horizon
- Short term
Impact figures are analytical estimates that combine direction, intensity, confidence and event importance. They are not investment advice.