Seres Vice President Kang Bo: User Experience Defines Brand, 250,000 Service Alerts in 2025

Kang Bo, director and vice president of Seres Group, said a brand is defined by users' real experience with products and services rather than mere technical parameters. He stressed that the essence of ESG practice lies in delivering user value, and that safe, reliable products and caring service form the foundation of long-term brand competitiveness. Seres has translated this philosophy into concrete actions, embedding ESG goals into users' daily experience and turning sustainability from an abstract concept into a premium service that vehicle owners can tangibly feel.

In 2025, Seres improved its full-lifecycle service system, delivering more than 250,000 proactive service reminders over the course of the year and saving users approximately 360,000 hours of maintenance waiting time. The system is designed to implement ESG principles in users' daily car-owning experience through efficient, attentive service. On the charging front, Seres made a strategic investment in Yianqi and partnered with Mercedes-Benz and BMW to build a high-quality ultra-fast charging network covering city core business districts, with all electricity sourced from green power, as part of its commitment to building a green mobility ecosystem for users.

Seres emphasized that ESG is not merely a carbon-reduction metric at the manufacturing end but a value promise to its million users. The real experience users gain in daily usage and service will directly determine the brand's core competitiveness. Safe and reliable products, together with caring service, constitute the essence of the Seres premium brand.