Wuliangye Eighth-Generation Wholesale Price Climbs Over RMB 30 in a Week, Tops RMB 760 in Several Markets
The wholesale price of eighth-generation Wuliangye has risen steadily, climbing from RMB 730 to RMB 745 per bottle since August 4. In Henan, Hebei, Shanghai, Sichuan and Shandong, wholesale prices have exceeded RMB 760 per bottle, with a single-week increase of more than RMB 30. The rise reflects a channel policy adjustment, not a suspension of shipments, according to distributors. E-commerce flagship store prices remain stable at RMB 830. The move comes two months after Deng Min became chairman and introduced a management policy focused on long-termism and fine management.
The market wholesale price of eighth-generation Wuliangye has continued to rise recently. Since August 4, the per-bottle price has climbed from RMB 730 to RMB 745. In markets including Henan, Hebei, Shanghai, Sichuan and Shandong, wholesale prices have broken through RMB 760 per bottle, with the largest single-week increase exceeding RMB 30 per bottle. The price increase is mainly attributable to the company's channel policy adjustment, not a suspension of shipments.
On e-commerce platforms, the official flagship store's listed terminal price for eighth-generation Wuliangye remained stable at RMB 830 per bottle. Channel distributors confirmed that the price change was related to the company's channel policy adjustment, but did not involve any suspension of shipments. Terminal selling prices have not shown notable fluctuations, and the market as a whole remains in an adjustment cycle.
The price change comes as Wuliangye's new chairman, Deng Min, completes his second month in office. Deng Min was transferred to Wuliangye two months ago and has adjusted the management team. At the shareholders' meeting, Deng Min proposed an operating policy of "seizing the day with long-termism and fine management through systematic thinking", which includes adhering to principles such as building the brand to prosper the company, establishing the company on quality, deepening the main business, strengthening the company with talent, and pursuing win-win coexistence. The company's target setting, strategic decisions, product planning, market placement, and production and operation all follow these principles.
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