Xbox CEO Asha Sharma Overhauls Game Pass, Removes AI Assistant
Asha Sharma, who became Xbox chief executive, has overhauled Game Pass and is pushing to reshape Xbox as a gaming brand while engaging directly with customer service. She removed Xbox's artificial intelligence assistant and made it easier for players holding physical disc games to obtain digital versions. Sharma says she believes clarity is kindness, so she shares company data and information openly with employees, and she spends several hours each month answering customer support tickets.
After taking over as Xbox chief executive, Asha Sharma overhauled Game Pass and is pushing to reshape Xbox as a gaming brand, while also taking part in customer service work. She says she believes that clarity is kindness, and therefore shares company data and information openly so that employees understand where the company stands. She is also continuing to learn about every part of the Xbox business.
She removed Xbox's artificial intelligence assistant and made it easier for players who hold physical disc games to obtain digital versions. To better understand players, she spends several hours each month replying to customer support tickets, learning from them about the complex steps involved in resolving an individual player's problem. She continues to handle support tickets regularly to understand the specific process by which a single player's issue moves from feedback to resolution.
Why this event matters
The event has a measured impact on 1 industry. The strongest current signal is positive for Video Games, with intensity 40/100 and 60% confidence over a medium term horizon.
Impact figures are analytical estimates that combine direction, intensity, confidence and event importance. They are not investment advice.