Xiaomi Auto to Enter European Market in 2027, Signs MoUs with Eight German Dealers

Xiaomi Auto announced on September 3, 2026 that it will enter the European market, including Germany, in 2027. At the 2026 IFA consumer electronics show in Berlin, the company signed memorandums of understanding (MoUs) with the first eight leading German automobile dealer groups, taking the initial step toward establishing a retail and service network in Europe. Xiaomi Auto said Germany, home to many long-established dealer groups, serves as the starting point for this expansion, with further partnerships to be developed across Europe.

Since launching its first electric vehicle in early 2024, Xiaomi Auto has delivered more than 700,000 vehicles cumulatively in the Chinese market. The Xiaomi SU7 series surpassed 500,000 deliveries in just 28.5 months, while the Xiaomi YU7 received over 240,000 locked orders within 18 hours of its launch. Recently, Xiaomi Auto introduced the SkyNomad Xiaomi Pengcheng series, entering the extended-range segment and further broadening its product lineup.

In late August 2026, Xiaomi Auto launched its global website and official international social media channels, engaging with users worldwide ahead of its formal entry into the European market. At the IFA show, the company showcased its latest innovations and the "Human x Car x Home" smart ecosystem, including the Xiaomi Vision Gran Turismo.