Zhenjiu Lidu 2026 Interim Revenue RMB2.546 Billion, Up 2%; Adjusted Net Profit RMB626 Million, Up 2.1%
Zhenjiu Lidu reported 2026 interim revenue of RMB2.546 billion, up 2% year on year, and adjusted net profit of RMB626 million, up 2.1%. The sub-premium segment's revenue share rose to 53.7% from 39.3% a year earlier, driven by the Dazhen Zhenjiu product. The company plans to extend its Wanshang Alliance and monthly dividend mechanism to the Zhen 30 product in the second half, while implementing new sell-through plans for Old Zhenjiu, Zhen 5 and Zhen 8 to coordinate across price points.
Zhenjiu Lidu released its 2026 interim results on the evening of August 19. During the reporting period, the company achieved revenue of RMB2.546 billion, up 2% year on year; adjusted net profit was RMB626 million, up 2.1% year on year.
From a product mix perspective, the share of high-end products was actively adjusted downward during the period, while the share of mid-range and below contracted. The revenue share of sub-premium products rose to 53.7% from 39.3% in the same period of 2025, mainly driven by growth of the "Dazhen Zhenjiu" product.
In the second half of the year, the company plans to extend the Wanshang Alliance and the "monthly dividend" mechanism to the Zhen 30 product. Products such as Old Zhenjiu, Zhen 5 and Zhen 8 will implement new sell-through plans, forming a coordinated push across the full price band.
Why this event matters
The event has a measured impact on 1 industry. The strongest current signal is positive for Alcoholic Beverages, with intensity 40/100 and 60% confidence over a short term horizon.
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