Audi, VW, BMW, Geely, BYD to Restore Physical Buttons for High-Frequency Controls
Major automakers are reversing the all-touchscreen trend in response to global owner feedback. Audi's Radical Next interior design reduces screen reliance, brings back physical buttons for air conditioning and volume, and upgrades materials. Volkswagen will make physical controls standard for common functions in 2026 models. BMW and Japanese and Korean brands have always kept physical buttons, while Chinese brands including Geely, BYD, Changan, and Chery are also restoring them. The change applies only to next-generation models; facelifts retain existing screens.
Over the past two years, the automotive industry has seen a wave of oversized screens, with major brands integrating all functions into touchscreens. Now the trend is cooling. Audi has introduced the Radical Next interior design system, adjusting its design approach to reduce screen use, providing physical controls for high-frequency operations such as air conditioning and volume, and upgrading interior materials. The change comes from global car owner feedback: pure touch sliders are prone to accidental touches, and drivers need to look down at the screen to adjust functions, increasing driving risk. The new design is only used for future next-generation models; short-term facelifts still use the existing large-screen solution.
Why this event matters
The event has a measured impact on 3 industrys. The strongest current signal is mixed for Auto Parts, with intensity 60/100 and 65% confidence over a medium term horizon.
Auto Parts
- Direction
- mixed
- Intensity
- 60
- Confidence
- 65%
- Horizon
- Medium term
Conventional Vehicles
- Direction
- mixed
- Intensity
- 50
- Confidence
- 70%
- Horizon
- Medium term
New Energy Vehicles
- Direction
- mixed
- Intensity
- 50
- Confidence
- 70%
- Horizon
- Medium term
Impact figures are analytical estimates that combine direction, intensity, confidence and event importance. They are not investment advice.