2026 H1: 35-City New Home Sales at 520,000 Units, 90-120 sqm 40.7%, 120-140 sqm Share Up 3.3 ppt

In the first half of 2026, online contracted sales of new homes (ordinary residential, excluding villas) in 35 key cities across China totaled approximately 520,000 units. The 90-120 square meter segment recorded 212,000 units, accounting for 40.7% of the total. The 120-140 square meter segment saw 126,000 units, or 24.2%, up 3.3 percentage points from the same period last year, the highest share in five years. Together, the 90-120 and 120-140 square meter segments accounted for about 65% of total contracted sales.

Among the 35 cities, 12 recorded a share of more than half for units above 120 square meters, with Changsha and Jinan exceeding 70%. In Beijing, the share of sales for units above 120 square meters declined year-on-year, while Shanghai, Guangzhou, and Shenzhen all saw increases. Shanghai's share rose 6.3 percentage points to 35.6%. In Changsha, the 120-140 square meter segment recorded 6,259 units, representing 42% of the city's total, up 9 percentage points year-on-year, the highest among the 35 cities; units above 120 square meters accounted for nearly 80% of Changsha's sales. In Hefei, the dominant segment shifted from 90-120 square meters in the first half of 2025 to 120-140 square meters, with the share rising from 24.3% to 32.5%. In Nanchang, the 120-140 square meter segment became the primary sales driver, while the share of units below 90 square meters continued to shrink. In Xi'an, Hangzhou, and Chengdu, the share of 120-140 square meter units remained stable at above 30%, while the share of units below 90 square meters was compressed to within 10%.

In Dongguan, Zhuhai, and Shenzhen, the share of units below 90 square meters was close to 40% and rose year-on-year, with the main sales area still below 120 square meters.