Foreign-brand phone shipments in China jump 66% month-on-month to 3.28 million in June 2026, Apple CEO says
Foreign-brand smartphone shipments in China reached 3.28 million units in June 2026, up 66% month-on-month, while local-brand shipments totaled 19.15 million. The overall market shrank 15.3% year-on-year. Separately, Apple's China iPhone revenue hit a record USD 20.5 billion in the March quarter, up over USD 4 billion, with total China sales climbing 38% year-on-year.
In June 2026, foreign-brand smartphone shipments in the Chinese market reached 3.28 million units, a 66% increase from May. During the same period, Chinese domestic-brand smartphone shipments totaled 19.15 million units. Data from the China Academy of Information and Communications Technology showed that the overall Chinese smartphone market in June contracted by 15.3% compared with June 2025.
Apple is scheduled to report its latest quarterly earnings on July 30, 2026. In the quarter ended March 2026, Apple's iPhone revenue from the Chinese market reached USD 20.5 billion, a record high and an increase of more than USD 4 billion year-on-year. Apple's overall sales in China grew 38% year-on-year.
Apple's market capitalization briefly exceeded USD 5 trillion, making it the world's most valuable company again.
Why this event matters
The event has a measured impact on 1 industry. The strongest current signal is mixed for Smartphones, with intensity 70/100 and 85% confidence over a short term horizon.
Impact figures are analytical estimates that combine direction, intensity, confidence and event importance. They are not investment advice.