Report at 6th China New E-Commerce Conference: Silver Economy Market Hits RMB 1.61 Trillion in 2025

The 6th China New E-Commerce Conference was recently held in Jilin City, themed "Empowering with Digital Intelligence, Renewing the Future of E-Commerce." The event showcased technological innovations across the new e-commerce sector, with a focus on breakthroughs and practical applications in silver economy e-commerce. During the conference, the "China New E-Commerce Development Report (2026)" and a special "Silver Economy E-Commerce Development Report" were released, systematically outlining industry technology trends and the overall industrial landscape.

The reports indicate that, driven by an aging population and the spread of digital technologies, silver economy e-commerce has formed a diversified ecosystem encompassing shelf retail, social livestreaming, life services, instant delivery, and cross-border consumption. In 2025, the market size reached RMB 1.61 trillion, serving 122 million consumers. Demand from the elderly has expanded from basic necessities to internet healthcare, cultural and spiritual services, and convenience services across all scenarios.

As the industry rapidly grows, challenges such as insufficient digital adaptation, mismatched supply and demand, uneven regional development, and weak digital literacy among users have become more prominent. Domestic industry players are exploring technological innovation paths, building an integrated "digital intelligence + culture + age-friendly" service system. Among the 2025 China New E-Commerce Development Innovation Cases announced at the conference, Lihua Culture's silver economy e-commerce empowerment practice was selected. The project uses an independently adapted and optimized smart hardware matrix, paired with intelligent companion, training, and assessment software systems, to create a full-chain digital service scenario for elderly culture, serving over 26 million users cumulatively.

This innovative practice focuses on content empowerment, technological adaptation, and scenario deepening. Through coordinated software and hardware digital-intelligent transformation, it lowers the digital usage threshold for the elderly, enabling precise delivery of digital services. The continuous improvement of age-friendly digital technology, service standards, and literacy training systems is providing industrial support for the standardized and intelligent development of silver economy e-commerce.