ChinaJoy 2026 opened in Shanghai on July 31, featuring Qualcomm's Snapdragon pavilion with over 300 devices and 200 interactive projects. Despite the absence of major PC hardware makers, the event drew strong participation. According to the 2026 China Game Industry Report, domestic game users reached 684 million, up 0.82% year-on-year, and H1 industry revenue hit RMB188.45 billion, up 12.17%. PC game revenue grew 27.92%, outpacing mobile gaming's 7.9%.