Hong Kong Q2 2026 Ad Spend Rises 5% to HK$8.77 Billion, World Cup Boosts June by 9%
Hong Kong's advertising expenditure in the second quarter of 2026 reached HK$8.77 billion, up 5% year-on-year. Monthly growth was 5% in April, 2% in May and 9% in June, driven by the World Cup. Social media led ad spending, followed by TV, mobile, search engine marketing and outdoor advertising. Magazine ads rose 22%. The banking, credit card and investment services sector saw a 19% increase, with HSBC and Hang Seng Bank posting 15% and 52% growth respectively. Insurance jumped 56% from 13th to 8th place.
- Effective
- +25
- Intensity
- 65
- Confidence
- 70%
- Horizon
- Short term