China's first-half 2026 GDP reached RMB 69.57 trillion, up 4.7% year on year, with the tertiary sector adding RMB 41.37 trillion, up 5.2%. To boost summer consumption, regions nationwide launched cultural tourism activities, including Guizhou's cool-climate retreats, Sanya's island stamp-collection tours, Chongqing's night-time performances, and Heilongjiang's 100-day summer escape initiative. Shaoxing, Shenzhen, Zhengzhou, and Ordos also introduced themed events, immersive experiences, and traditional cultural offerings to attract visitors and stimulate spending.
China's National Sports Administration has issued the 15th Five-Year Plan for Building a Sporting Powerhouse, the first national special plan on the theme, setting five key targets for 2030, including total sports industry scale exceeding RMB 7 trillion. The plan supports multi-sport events since summer 2026. In the 2025 City Football League, 85 matches drew 2.43 million spectators, with 95.9% of attendees making extra purchases, as a RMB 1 ticket generated RMB 7.3 in related spending. In May 2026, the Northeast Super League became China's first cross-provincial city football league.