Honda Cancels Three North American EV Projects, Books 2.5 Trillion Yen in Charges

Honda has officially announced the cancellation of three North American electric vehicle programmes: the 0 Series sedan, the 0 Series SUV and the Acura RSX electric crossover, all of which were originally slated for production at its Ohio plants. The company said the strategic adjustment will entail approximately 2.5 trillion yen (about 105.79 billion RMB) in charges and losses, as continuing mass production and sales of the three models would deepen losses amid a pronounced decline in EV demand.

The 0 Series sedan made its global debut at CES in January 2025, powered by Honda's in-house ASIMO operating system and offered with 241-horsepower and 67-horsepower electric drive options, with its thin lithium battery targeting an EPA range of about 300 miles (approximately 483 kilometres).

The 0 Series SUV featured a fastback design with pixel-style lighting and the ASIMO OS, and was originally planned as the highest-volume, most practical model in the series. The Acura RSX had been scheduled to begin production at Honda's Marysville, Ohio plant at the end of 2025, with a dual-motor all-wheel-drive system positioned as sportier than the General Motors platform-based ZDX. A near-production prototype of the RSX was unveiled at the Pebble Beach Concours d'Elegance in August 2025.

All three models were originally destined for Ohio production, where Honda had previously undertaken extensive electrification upgrades at its plants. In May 2026, Honda reported its first annual loss in 70 years, a net loss of 423.9 billion yen (about 18.275 billion RMB), which included EV-related impairment charges of as much as 1.45 trillion yen. Combined with the additional losses from the latest strategic adjustment, the total cost of Honda's electrification transition reaches the 2.5 trillion yen ceiling.